Introducing Planet Hero: Beyond Dog Poop Bags
Since 2017, we've been changing the world one poop at a time with Oh Crap compostable dog poop bags.
Today, 98,298 dogs and their humans in the #OhCrapFamily have saved 55,508,340 plastic bags from landfill. Every morning walk, every park visit, every garden clean-up, you choose differently.
And you kept asking us: "What about the rest of dog ownership?"
The toys stuffed with hidden plastics. The cleaning sprays in single-use packaging. The accessories that break within weeks. You wanted to make better choices across your dog's entire life, not just poop bags.
So we’ve built something new.
Meet Planet Hero - on a mission to remove single-use plastic from dog and pet ownership.
Why We Created Planet Hero
In two customer surveys and lots of emails, thousands of you shared the same frustrations: you can’t find any:
- Eco-friendly dog toys that actually last
- Home accessories that don't compromise on quality
- And cleaning solutions without harsh chemicals or wasteful packaging
You've built trust with us because we do the homework on materials and environmental impact. You have shared that you want the same approach applied to everything else in your dog's life.
We heard you. And we got to work.
What Planet Hero Actually Is
Here's our philosophy in one sentence: we make some of the best products in the world for dogs and their humans, which also happen to be eco-friendly.
Think Tesla. The vision wasn't to make an electric car you'd tolerate for the environment. It was to make the best car in the world — and being electric makes it even better.
That's Planet Hero. No compromise between quality and values. Just brilliant products that work for your dog, your home, and the planet.
Planet Hero = Eco-friendly pet lifestyle products (toys, home-care, accessories, grooming)
Oh Crap = Award-winning compostable dog poop bags
Same team. Same values. Same mission. Two clear brands, both available on OhCrap.com.au.
What's Launching First
Coconut Fibre Dog Toys
Made from coconut fibres that would otherwise be discarded after harvesting for food and oil. No plastic cores. No petroleum-based synthetics. Just circular economy thinking in action, waste materials get a second life as engaging dog toys.
Australian Made Pet Fresh Odour Eliminator
You know the smell. Wet dog on the couch. That invisible odour cloud around their bed. Post-park mystery roll.
Pet Fresh eliminates odours (not just masks them) with no-tox, pet-safe formulations. The tub is made of recyclable plastic, with refill options in development, so you can keep the container and replace only the contents.
The Questions We Ask Before Introducing New Products
Both products had to pass our three-lens test:
- Is it good for the dog?
- Is it good for the home?
- Is it good for the planet?
All three had to be true; otherwise, the product wouldn't have happened. And these are the same questions we have asked for all the other products we have coming.
What This Means For You
Nothing changes with Oh Crap. Your favourite compostable bags stay exactly as they are. Same quality, same Aussie composting standards, same commitment.
Planet Hero sits alongside Oh Crap, giving you more ways to live your values without the research headache.
We've already rejected multiple popular product ideas (including compostable dog wipes) because they didn't meet our standards. In the US alone, an estimated 634 million dog toys end up in landfills annually, 40,500 tons of mostly plastic waste. We don’t have the Aussie figures available, but these were some compelling figures to know that the problem is huge in Australia too, and we all want a better solution. We're not adding to that problem with half-hearted solutions.
Quality and values, together, every time.
Why "Planet Hero"?
Because that's what you are.
Every time you choose a better product, you're taking action for the planet. You're not perfect, none of us are. But you're the kind of person who cares and acts. That's heroism. Not the loud, dramatic kind. The steady, consistent kind that actually makes a difference.
55,508,340 bags saved from landfill started with one dog parent making one choice on one morning walk. That's how movements build.
Join The VIP Launch List
Our first products will launch very soon (maybe this week!). Stock is limited.
Join the Planet Hero VIP Launch List and get:
- Early access before everyone else
- Exclusive launch discounts
- A first look at new products as we grow
- The chance to shape Planet Hero's future through feedback
This is your invitation to the founding community. The ones who said yes to a bigger vision from the start.
Join the VIP list now and don't miss launch day.
Want the full story? Read our complete Planet Hero launch article for the detailed philosophy, behind-the-scenes development, and everything you need to know about this next chapter.
FAQs
Is Oh Crap changing?
No. Oh Crap stays exactly as it is. Planet Hero is joining the family, not replacing anyone.
Are Planet Hero products plastic-free?
Our mission is to remove single-use plastic. Some products use recyclable plastic designed for durability and refill systems. The goal is to eliminate waste and single-use plastic specifically.
Where can I buy both brands?
Everything's available on OhCrap.com.au, easy, familiar, one place for all your eco-friendly pet needs.
When does Planet Hero launch?
Very soon. Join the VIP list for early access and exclusive discounts.
